Pall Mall cigarettes are one of the tobacco brands with a long history. Pall Mall cigarettes were introduced in 1899 by the Butler & Butler Company. Initially, they were positioned as premium cigarettes. The name of Pall Mall cigarettes comes from the name of the popular game of the 17th century, which used a ball and a spade – palla and maleus. In 1907, the Pall Mall cigarettes brand was purchased by American Tobacco. It was on these cigarettes that the new owners tested all the innovations in design and production technology, namely: the king-size size (currently the standard size for cigarettes is 85 mm), a new way of clogging tobacco, which makes smoking cigarettes easier and more enjoyable.
Pall Mall reached its highest point of popularity in 1960, when this brand became the number one brand in the United States. The risk in experimenting with design has paid off. Pall Mall released new long cigarettes (100 mm), thereby creating a new standard in the production of cigarettes. Pall Mall achieved popularity in the 1960s, when they became the number one brand in the United States. At that time, gambling was advertised on the pack, which contributed to sales. That same year, the company launched “longs” cigarettes, or 100mm cigarettes (creating a new standard, this time for long cigarettes). Later in 1966, Winston began to do so. Which led to the fact that Pall Mall began to lose ground in the market. Interestingly, when Pall Mall appeared in 1940, the slogan “travels the smoke further” (“delivers smoke further”). A more famous slogan was the words “Outstanding” and “Moderate” in cigarette advertising throughout the 50s and 60s of the twentieth century.
In 1994, Pall Mall cigarettes and Lucky Strike were bought by Brown & Williamson Tobacco Corporation as American Tobacco began to lose market ground. Pall Mall cigarettes lagged far behind their competitors, as they were still unfiltered cigarettes. It wasn’t until 1987 that Pall Mall cigarettes were equipped with a filter and released to the market.