What do Australia cowboys smoke? Of course these are Marlboro Cigarettes. But, as it turned out, not everywhere! For example, in Australia, the situation with these world-famous cigarettes was very confusing.
Let’s see just a pack of these cigarettes. If you do not pay attention to social advertising, which covers the most part of the pack, it seems to look like an ordinary pack of classic Marlboro. Only if you look closely, you understand that these specific cigarettes are called Rooftop!
As if cheap Chinese fake for a well-known brand such as “abibas” – the style seems to be the same, and the letters are different. But until you look closely this is not noticeable. This is because everyone is accustomed to associate Marlboro with a familiar corner of the roof.
And does the official package of Marlboro look like in Australia?
Yes, it looks absolutely different. And what is the matter here?!
And the matter is in this fact: Marlboro Cigarettes were originally created as women’s. Advertising was aimed at girls and encouraged them to smoke cigarettes with a filter. The manufacturer even stained the filter with a red strip so that there were no signs of lipstick. It was in the beginning of XX century.
And in 1932, Philip Morris Company sold all rights to the Marlboro brand in Australia to another company – Imperial Tobacco. Since then, they do not have the right to use this name on the territory of the country. The bundle in the previous photo is a product of Imperial Tobacco, which is sold throughout Australia under the name Marlborough.
Since then, they do not have the right to use this name on the territory of the country. The bundle is a product of Imperial Tobacco, which is sold throughout Australia under the name Marlboro.