In our online shop Tabak-Brucker.de you can buy Marlboro as one of the popular cigarette brands in Australia. A wide range of this brand offers every smoker the opportunity to enjoy their preferred cigarette.
Marlboro is one of the most famous cigarette brands in Australia. Its fame began in the mid-1950s with the cowboy advertising “Marlboro Men”. From then on, the brand began to rise. Made from an American Blend tobacco blend, the products are fine and spicy in taste. They convince themselves of the unmistakable tobacco enjoyment.
Are you annoyed by the rising cigarette prices? Then take a look at our Marlboro fine cut range. With the Tobacco & Tubes and a cigarette machine you can achieve almost the same taste as a conventional Marlboro cigarettes.
Where does Marlboro come from as one of the popular cigarette brands in Australia?
Over 100 years ago, in 1902, the Marlboro was developed by the cigarette manufacturer Philip Morris. Initially, this brand was intended as a woman’s cigarette, which was labeled as subtle like May. Even back then, it was the manufacturer’s workhorse and was one of the world’s best-selling Philip Morris cigarettes.
The former supremacy that the brand had before World War II was undermined after 1945 by Camel Chesterfield and Lucky Strike and eventually even pushed out of the market. In the mid-1950s, the Marlboro filter came on the market. With this and a sophisticated strategy plan, the aim was to regain the old market dominance.
How did the Marlboro Red get so popular?
A targeted campaign was launched to improve the brand’s image. The Marlboro-Country advertising campaign. This is where the well-known cowboy came into the limelight for the first time, who became known around the world as the “Marlboro-Man” until late in the 1980s. Even
nonsmokers are familiar with the term. Until then, only the camel with its camel as a logo had a similar image and trademark (although the picture shows a dromedary and not a camel).
The cigarette brand Marlboro as one of the popular cigarette brands in Australia became very well known through the cowboy from cinema advertising. This image of strength and willpower came in very handy, especially during the Cold War.
The distinctive Marlboro Red lettering could be seen everywhere on the racing cars. Even among non-smokers, the brand achieved a relatively high level of awareness.