Lucky Strike Cigarettes became a global brand, using the slogan: “It’s roasted” (“It’s roasted”). And it does not matter that the tobacco is browned for the production of any cigarettes, it is important that Lucky Strike Cigarettes stated that first.
It is curious that initially the pack of Lucky Strike had a green color. And only in 1942 it became habitually white. This was due to the fact that in those days women became active smokers. And marketing research has shown that green color can repel them from the goods. And now – the most interesting thing: how did the smart guys from the company publicly motivate the change of color? They released the slogan “Lucky Strike Green has gone to war”. It was announced that chromium and copper were used for coloring the old packs, which are required in large numbers by the military. Agree that there is something to learn.
In 1929, the brand even initiated the feminist parade “The torch of Freedom” In the early 1930s, Lucky Strike Cigarettes were promoted as a means of losing weight. The advertisers, placing women on tobacco, counterposed slender, smoking ladies to fat people chewing sweets. So the slogan appeared: “Reach for a Lucky instead of sweet.
It came to the point that the former head of the British Association of Health Workers, George Bukhan, apparently being pressed by the tobacco industry, gave “useful” advice: “The right way to give up excess food is fruits, coffee and a cigarette. Fruits harden gums and clean teeth; coffee stimulates salivation in the oral cavity and bathes it; and, finally, the cigarette disinfects the mouth and soothes the nervous system. “
The first episode of the series “Mad Men” tells about the development of an advertising campaign for Lucky Strike. In the course of the series the famous slogan “It`s Toasted” is born. The action of the series takes place in the 60’s. In real life, the slogan was coined in 1905, in order to detach from its competitors. Manufacturers used a new way of preparing tobacco: it was fried. The pack of Lucky Strike is widely shown in the episode of the popular once-true movie “True Lies” with Arnold Schwarzenegger. It has a hidden camera.